Heather McAvoy ASTC

Principal

Heather is a recognized leader in theatre planning and consulting, emphasizing collaboration and creativity in her approach to each project. She is a pragmatic and detail-oriented planner and designer with an extensive background in lighting design for live performance. She joined Schuler Shook in 2016, after thirty years as a theatre planner, principal and director for another firm, with involvement in nearly 200 theatre planning projects.

She brings to each project a fundamental knowledge of the process of live performance, with extensive experience not only in lighting design, but in stage and production management and technical direction. As a community volunteer, she is dedicated to promoting the value of theatrical production as an essential part of a quality education for the youth who are the future of our industry.

Education

  • BA - Stanford University
  • MFA - New York University Tisch School of the Arts

Organizations

  • American Society of Theatre Consultants (Board of Directors, 2015-present)
  • United Scenic Artists of America
  • United States Institute for Theatre Technology
  • Illuminating Engineering Society

Presentations & Panels

  • “Now That You Have What You Want, is it What You Wanted?,” USITT National Conference, 2012
  • “How to Beat the Budget: When Value Engineering is Not Just Cost-Cutting,” LDI Conference, 2010

Awards

  • Royce Hall Seismic Renovation

    • USITT Honor Award, 1999
  • California State University Fullerton Performing Arts Center

    • USITT Merit Award, 2009
  • Stevie Eller Dance Theatre

    • USITT Merit Award, 2004